Guide for political parties: privacy in election campaigns
On March 15, 2023, the Provincial Council elections will be held. Political parties that campaign - for example through microtargeting - must comply with privacy rules in doing so. Political parties are increasingly using personal data - or hiring companies to do so - to reach their members and potential new members in the most targeted way possible. The latter is called microtargeting.Of course, political parties are allowed to campaign. And in this day and age, of course, this is often done digitally. But political parties must comply with privacy rules in doing so.The Privacy Guide to Election Campaigns contains 7 points of interest for political parties that want to get started with their campaign. The most important point for consideration is the processing of so-called special personal data, for which special rules apply. (machine translated)