European Commission to seek Google adtech breakup

The Wall Street Journal reports the European Commission plans to file an antitrust complaint aimed at breaking up Google's advertising technology business. The complaint will call for Google to sell off some of its adtech tools, some of which are driven by data collection and profiling that help generate targeted advertising. The potential divestitures are reportedly being explored in lieu of behavioral changes that are not likely to bring the competitive changes the commission seeks.

https://iapp.org/news/a/european-commission-to-seek-google-adtech-breakup