Companies must stop using Google Analytics, according to Swedish SA

All four companies have based their decisions on the transfer of personal data via Google Analytics on standard contractual clauses. From IMY's audits, it appears that none of the companies' additional technical security measures are sufficient. IMY issues an administrative fine of 12 million SEK against Tele2 and 300,000 SEK against CDON, which has not taken the same extensive protective measures as Coop and Dagens Industri. Tele2 has recently stopped using the statistics tool on its own initiative. IMY orders the other three companies to stop using the tool.

https://www.imy.se/en/news/companies-must-stop-using-google-analytics/